TecTrends Reporter: Google, December 2009

TecTrends Reporter from Information Sources, Inc.

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Google is the undisputed king of Internet search engines. Its mastery of powerful search software has earned it more than 50 percent of the total search engine market share. And by selling web ad space, the company's profits--and stock prices--have soared. Still, Google isn't satisfied with dominating the Internet search arena and is expanding into a range of other market sectors, such as web browsers, mobile communications, video sharing, and web-based software. As Google competes in market sectors already dominated by other corporate giants like Microsoft and Apple, how will Google fare? This TecTrends Reporter, which tracks citations to Google across a wide array of media coverage, demonstrates the enormous range of this corporate giant's growing business concerns, as well as the challenges it faces in continuing that expansion in the future.

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