Internet Television
While the technology to broadcast television on the Internet has existed for more than a decade, Internet TV is only now finding its way into the mainstream because of the increase in the general public's access to the Web. Available in both free and subscription-based models, Internet Television is fundamentally different than traditional TV because of the opportunities it provides for users to interact with the medium. The rise of Internet Television is also an important global phenomenon, expanding throughout much of Europe and Asia even faster than in the U.S. What are some of the business and technological challenges of Internet Television and how is it creating heightened expectations in the minds of consumers?
Published: Jan 2008
Price: $29.95