Web Analytics
On the Internet, every click counts. Every time a person visits a webpage their actions are recorded onto a running log along with the actions of every other consumer that visits that website. In the early days of the World Wide Web, web analytics—the study of the data kept in such logs—was used only by web developers to understand and improve Internet software. As the popularity of web commerce grew, however, marketers began to utilize website log files to understand the behavior of their customers. How are effective web analytics critical to the success of a website and what are some of the current concerns emerging in this important area of web development?
Published: Dec 2007
Price: $29.95