Google’s Expanding Universe
Google is the undisputed king of Internet search engines. Its mastery of powerful search software has earned it more than 50 percent of the total search engine market share. And by selling web ad space, the company’s profits—and stock prices—have soared. Still, Google isn’t satisfied with dominating the Internet search arena and its determined expand into a range of other market sectors. What are the challenges facing this new corporate giant and how might Google meet them?
Published: March 2007
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